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9780538440493

Sports And Entertainment Marketing

Sports And Entertainment Marketing
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  • Comments: In LIKE NEW Condition!! South-Western Education: Sports and Entertainment: Marketing, 2nd Edition (Hardcover). Copyright-2005, ISBN:053844049X. Very minimal use, the interior pages are in pristine condition! We ship daily, Mon-Sat. Our Toll-Free Customer Service Number is: 888-475-1077. Customer service is always our top priority!

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  • ISBN-13: 9780538440493
  • ISBN: 053844049X
  • Publication Date: 2004
  • Publisher: Cengage South-Western

AUTHOR

Kaser, Ken, Oelkers, Dotty B.

SUMMARY

Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.Kaser, Ken is the author of 'Sports And Entertainment Marketing ', published 2004 under ISBN 9780538440493 and ISBN 053844049X.

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