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9780471356523
From Worst to First Behind the Scenes of Continental's Remarkable Comeback
by Bethune, Gordon
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Product details
- ISBN-13: 9780471356523
- ISBN: 0471356522
- Publication Date: 1999
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
"At the beginning of this book Gordon Bethune says, "I expect you'll find everything I tell you fairly simple and sometimes even obvious." He's right. At the end of the book, most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines."Bethune, Gordon is the author of 'From Worst to First Behind the Scenes of Continental's Remarkable Comeback', published 1999 under ISBN 9780471356523 and ISBN 0471356522.
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