Event Marketing Beyond Logistics & Planning

Allison Sagetis president of her own event marketing consulting firm that helps clients reach their key business objectives through events. In her 20-year marketing career, she has created, designed, and managed well over 1,000 events, and worked in advertising, television and direct marketing. Her clients have included Harcourt Achieve, Oracle, SAP, Tektronix, and Cardinal Business Media.Saget, Allison is the author of 'Event Marketing Beyond Logistics & Planning', published 2006 under ISBN 9781419515064 and ISBN 1419515063.