E-Commerce

This text presents road-tested concepts, frameworks, and approaches that form an applications suite of tools for doing business in the New Economy. Content is organized to facilitate the decision-making process for formulating New Economy enterprise strategy. The presentation progresses from framing market opportunities to a discussion of Internet business models, customer interfaces, and communication and branking issues through to implementation, evaluation, and valuation of the online enterprise. Discussion of network infrastructure and the effects of media convergence are also discussed in depth.Rayport, Jeffrey F. is the author of 'E-Commerce' with ISBN 9780072465211 and ISBN 0072465212.